Stefan uses the tagline "Ship Rotator + Word Seller" to capture his dual expertise in sailing and publishing. The phrase is a nod to internet memes like "Shape Rotator" and "Wordcel," which describe two types of cognitive strengths.

Ship Rotator

"Shape Rotator" refers to those who think in spatial, abstract ways, excelling in STEM fields through visual and systemic problem-solving. Stefan's adaptation, "Ship Rotator," reflects his sailing background. It emphasizes the skill of physically navigating boats and metaphorically steering projects or teams through complex challenges. As a sailing coach, he guides others to adjust their course, both on the water and in life, helping them adapt and thrive.

Word Seller

"Wordcel" is a playful term for those who excel in verbal reasoning, focusing on language, storytelling, and argumentation. Stefan’s twist, "Word Seller," highlights his ability to turn words into tools for influence, drawn from his experience as a magazine publisher. He uses language to craft compelling narratives, sell ideas, and connect with audiences, whether through print, online content, or in training sessions.

Blending Navigation and Communication

Together, "Ship Rotator" and "Word Seller" reflect Stefan's unique blend of practical navigation and effective communication. He combines the tactical skills of steering a ship with the strategic art of using words to inspire and persuade, applying these strengths across his work in coaching and publishing.