Start here

About you

Listener persona

Listener story

Naming and positioning

Format and structure

Gear and software

Sound and feel

Production

Trailer

Distribution

Release

Your first 1,000 listeners

Extras

Production checklist

Podcast press kit

Podcast Growth Cheat Sheet

<aside> ✂️ Helpful podcast episodes solve listener problems or answer questions listeners are asking, in their own language.

The episode opens by presenting the problem in language the listener can identify with. The main body of the episode follows a three-act structure that takes its cues from the Hero’s Journey. We then end with a conclusion, summarising the key takeaway, and inviting the listener to take the next step (your call-to-adventure).

</aside>

<aside> 🛟 Need some guidance?

Work directly with Mark, the Podcast Canvas author, to create a robust action plan for a successful podcast.

Find out more

</aside>

Listener problems

The main body of your episode

The call-to-adventure

Todo