Start here

About you

Listener persona

Listener story

Naming and positioning

Format and structure

Gear and software

Sound and feel

Production

Trailer

Distribution

Release

Your first 1,000 listeners

Extras

Production checklist

Podcast press kit

Podcast Growth Cheat Sheet

<aside> ✂️ With your first episodes out, it’s time to tell the world.

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Getting to episode 25

Getting to episode 50

Your growth plan

Todo

<aside> 🎉 You’ve done it!

If you’ve followed all the steps in this document and ticked off every todo, you’re well on your way to an addictive and effective podcast that will showcase your expertise and help support your work.

But we haven’t talked monetisation! That’s right. That’s because the services you provide are the best way to make money through your podcast. If you’re looking for ads, you’re seeking validation more than money, because any single-digit £s or $s you might make from your podcast at this stage will erode listener trust and dwarf the income you could make by promoting your own offerings.

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Check out the extras

Now that you have everything filled in, you also have a ready-made press kit for your podcast.

Also remember to keep referring back to your production checklist – and keep it updated if necessary – so you keep maintaining a high standard for your listeners.

Podcast press kit

Production checklist

Podcast Growth Cheat Sheet

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<aside> <img src="https://prod-files-secure.s3.us-west-2.amazonaws.com/8f13231d-85e7-4f96-af01-9896f96815c6/f34f4151-51b1-4571-afa9-20b504b2e62c/Group.svg" alt="https://prod-files-secure.s3.us-west-2.amazonaws.com/8f13231d-85e7-4f96-af01-9896f96815c6/f34f4151-51b1-4571-afa9-20b504b2e62c/Group.svg" width="40px" /> What’s next?

If you’d like a second pair of eyes and ears over your work, or you’re struggling with any aspect of the process, chat with Mark.

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